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Lies, Damned Lies, and E-Commerce Statistics |
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What's really important when it comes to measuring what the 'online audience' is doing? According to a report in the Financial Times (July 16th 2007), the focus is shifting away from counting just 'traffic' - the amount of visitors going to web pages - and moving towards understanding what those visitors do once they are there, and how long they spend on a particular site or web page.
Of course, currently it is easy to track whether a person has clicked on a particular advertisement. But it is much harder to understand what content on a page has been read or glanced at.
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Report on online advertising |
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The research body Forrester has released a study on online behaviours and advertising and reached some impressive figures which eCommerce businesses as well as offline retailers should take note of. It estimates an annual spend on online advertising in Europe of £10.8 billion by 2012, double the current rate. It also says that European internet users now spend 14.3 hours a week online, more time than they spend watching television. For me, this is great news! |
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And welcome to the first installment of the Parallel Thinking Europe blog, thanks for taking the time to check it out. The best place to start would, I think, be with a little bio. I'm Dave McCarthy, a search engine optimizer with Parallel Thinking Europe and I'm into all things techy (which helps an awful lot in this job) as well as all things sporty, rugby union being my distraction of choice when it's on. I also play classical and bass guitar and get to gigs and festivals whenever I get the chance. A couple of my colleagues will also be adding to this blog page but I'll leave them to introduce themselves. This blog will obviously be focused on eCommerce, search engine optimization and online payments and security but I'm hoping to also integrate the other interesting developments in business and technology which are pertinent to my job and relevant to the businesses which we deal with. |
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