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Pretty Frills
“Parallel Thinking Europe built us a powerful online shop which couldn't be easier to update and manage from our point of view and, from feed-back we've received, has made the shopping experience of our customers quick and simple, just as we had hoped. Parallel had no problem designing us a site for both trade and retail customers which is now doing fantastic business every month. The payments system means that the money from online transactions is with us at midnight each day and that efficiency is a real plus for us. The security of our online orders has also been improved greatly and the serious security concerns which we had prior to using Parallel Thinking Europe were all resolved with the website they provided. Since the customer service has been top-quality as well, I can whole-heartedly recommend Parallel Thinking Europe to any business.”
Paul Avery
Managing Director, Pretty Frills


Pretty Frills are suppliers of curtain accessories, blind accessories, Roman blind kits, roller blind kits, tieback kits with a complete range of products to cover all aspects of The Soft Furnishing Trade. Their customers include large department stores, interior designers and many small shops and curtain makers.

In order to allow processing of orders for trade sales online and to reach out to a much larger retail market, Parallel Thinking Europe built Pretty Frills an eCommerce website with an integrated shopping cart and stock control system.

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